Deposit Placement Elasticity Solution

Managing deposit placements is becoming increasingly complex as banks struggle with slow, manual analysis to identify client cohorts responsive to various terms and fee structures. This inefficiency leads to missed revenue opportunities, suboptimal deposit utilization, and a weakened competitive edge.

Our Digital Experts, built on Purple Fabric, provide insights to Deposit Product and Relationship Management teams to uncover client cohorts that respond fastest, helping design optimal products and charges to maximize the liability book.