Digital Engagement Analyst Solution

In the fast-evolving digital landscape of consumer banking, identifying relevant social trends and interactions is often slow and inefficient. This results in missed opportunities for timely engagement and content that may not resonate with current consumer interests. Additionally, translating raw social data into product-aligned content at scale remains a significant hurdle, directly impacting website traffic and lead generation effectiveness.

Our Digital Expert, built on Purple Fabric, autonomously tracks social media, news, and country-relevant sources to identify trends related to a company’s product portfolio. It utilizes a specialized Trends Tool to continuously scan digital platforms, identifying emerging trends, popular keywords, and pressing questions within the consumer banking domain. The Social Media Analysis Agent extracts the latest public interactions related to trending keywords and financial terms, providing a granular understanding of consumer sentiment. The Product Guide Agent accesses the bank’s comprehensive product database to retrieve precise details on relevant financial products. Together, these agents craft engaging blog posts and concise flashcards, generating product-aligned content that addresses high-interest topics with relevant keywords, significantly attracting potential leads.